E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to:

* Combine e-mail with other marketing media
* Develop a winning strategy, build a quality e-mail list, and find success
* Comply with anti-spam laws
* Set reasonable objectives
* Decide whether to use an e-mail service provider
* Brand your e-mails
* Build relationships with your customers
* Increase your "open" rate and find out who's actually opening your e-mails
* Use e-mail to improve search engine optimization