Statistical Modeling for ManagementSage Publications Ltd | ISBN: 0761970126 | 2008-03-03 | PDF | 256 pages | 1 Mb
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.
The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques.
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26 May 2009 
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