Players take on the role of a witch who has saved for years to chase her dream of opening her own magic shop. After finally saving enough money to buy a location, she finds herself in a run-down shop with just a single cauldron, a handful of potion recipes and just a few customers.

It's up to the players to take her newmagic shop and turn it into something magical! Over time, the shop earns new upgrades, including new potions, magical artifacts and even a pet phoenix! But as the shop improves, more and more customers come shopping and keep the witch, and the players, busier than ever. If players can keep up with the growing demand, they can turn their little magic shop into the best business in town.