Ronald Jonash, Tom Sommerlatte - The Innovation Premium: How Next Generation Companies Are Achieving Peak Performance and Profitability
Basic Books | 2000 | ISBN: 0738203602 | Pages: 170 | PDF | 13.25 MB
Demonstrates a direct and measurable correlation between a company's innovation leadership and its performance on Wall street. Presents a practical framework for how the most successful companies of this generation are achieving that success, and how to jump on the wagon and cash in on their successful strategies.
In The Innovation Premium, two experts with Arthur D. Little show how some of the world's best companies boost shareholder wealth by continually coming up with new products and services and ways of doing business. Ronald S. Jonash and Tom Sommerlatte look at Lucent Technologies, Nokia, Sun Microsystems, Millennium Pharmaceuticals, Pfizer, Canon, Boston Scientific, DaimlerChrysler and others that rely on innovation to drive growth and profits. They write, "More than a change of leadership, more than a merger or an acquisition, more than a renewed commitment to cost reduction, investors consistently reward--and pay a premium for--innovation." Their main message: A new breed of technology managers is sparking innovation by freeing company researchers to work hand in hand with customers, suppliers, partners, and even competitors. Nokia, for example, used this approach in transforming itself into the largest mobile-phone company in the past decade, and Lucent did the same in developing a lucrative modem chip for D
SL high-speed Internet use.


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